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Effective Marketing: The “Who Cares” Test.

Effective Marketing: The “Who Cares” Test.

I’d love to share a little marketing tip with you, and it’s called the “WHO CARES” test. Now, I did not come up with this. This is a standard copywriting technique that I’m continually trying to get better at. And it’s a part of a...
The Most Powerful Commercial For Your Business

The Most Powerful Commercial For Your Business

Testimonials are one of the most powerful tools any business owner can use, but also one of the most under-utilized. Testimonials are not limited to any one type of advertising or promotional media. Television ads, radio announcements, newspaper layouts, and...

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